This book offers a radically new perspective on the so-called ‘Pop Art’ creative dynamic that has been around since the 1950s. It does so by enhancing the term ‘Pop Art’ which has always been recognised as a misnomer, for it obscures far more than it clarifies. Instead, the book connects all the art in question to mass-culture which has always provided its core inspiration. Above all, the book suggests that this Mass-Culture Art has created a new Modernist tradition which is