`Not bloody likely' Ever since Pygmalion opened in London in April 1914 it has proved a very controversial play, from the (then) shocking language, to arguments about its correct ending. Critical interpretations have been similarly disputatious, encompassing views of the transformation of the impoverished Eliza Doolittle by phonetics expert Henry Higgins as either a story of economic and social liberation, or an example of the perpetuation of male control and self-interest