Attractively designed and illustrated by well-known cartoonist Seth (creator of several New Yorker covers, graphic novels, etc.)Small trim size and inexpensive price = perfect for register display.Seth-designed loader ideal for register placement available.Similar series of Xmas Ghost Stories by Galley Beggar Press have sold 30,000+ in UK.Very strong response from media looking for "feel good" holiday news stories from multiple angles, including: 1) reviving old traditions, 2